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#OnlyTheEssentials

The Highlights

Essential Full-Personal Care

MINIMIZE™

A thoughtful 10-only ingredients essential personal care series.

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PHENOLIC-PIGMENT™

A series of natural colorants personal care products carefully extracted from the plant compounds named Phenolic that are beneficial for your skin.

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PRODUCT BUNDLE Sets

Discover our complementary skincare sets, individually curated for different skin needs and concerns

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MINIMIZE™

PHENOLIC-PIGMENT™

PRODUCT BUNDLE Sets

A thoughtful 10-only ingredients essential personal care series.

A series of natural colorants personal care products carefully extracted from the plant compounds named Phenolic that are beneficial for your skin.

Discover our complementary skincare sets, individually curated for different skin needs and concerns

Story

Redefining a Natural, Effective & Dedicatedly Transparent Personal Care Brand

Ingredients

Our own laboratory-made synergistic phyto-nutrient compounds that provide significant results.

Process

We are beyond "Natural, Clean and Sustainable." Essentially, we work in alignment with efficacy and the environment

Manifesto

We believe great products should be simple and worth experiencing for anyone.

READ OUR FULL MANIFESTO

No shortcut private label. We build the best and most dedicated product with no compromise on efficacy.

Recommendation

Start Your Essential Care Routine — Find out the best products for you and start living with #OnlyTheEssentials